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About Us
One Tree Per Fan launched SECOTO international Green-UAE during COP 16 as a global sustainability initiative that encourages sports teams, music artists, social media influencers, and the film industry to plant one tree for every fan, followers and act on climate agenda. The movement aims to leverage the massive influence of entertainment and digital platforms to combat deforestation, promote reforestation, and contribute to climate action. Aligning with celebrities, athletes, and content creators, the initiative transforms fan engagement into a powerful environmental action, creating a direct link between entertainment and sustainability through African Green Cup™, American Green Cup™, Asian Green Cup™, European Green Cup™ South American Green Cup™, Oceanian Green Cup™ Green Award for fan clubs and sports clubs.
Vision
To create a world where fandom and environmental responsibility go hand in hand, ensuring that every fan contributes to a greener and healthier planet.
Mission
The One Tree Per Fan is a unique Initiative that aims to raise awareness about climate change and promote sustainable practices across the World through sports and arts performances as well as Unify World young people to act on the climate agenda with the same spirit and strengthen empowerment program from the community to international.
01.
To plant one tree for every fan, follower, or ticket sold, fostering a culture of sustainability in entertainment.
02.
To unite the sports, music, social media, and film industries in a collective fight against deforestation and climate change.
03.
To empower fans to make a real-world impact through their support for their favorite teams, artists, and influencers
04.
To collaborate with environmental organizations and tree-planting initiatives to ensure responsible and impactful reforestation
Goals
The primary goal of One Tree Per Fan is to use the popularity of sports and entertainment as a platform to engage with a wide audience and spread messages about the importance of addressing climate change. By combining sports with environmental awareness, the events seek to inspire individuals, communities, and governments to take action towards a more sustainable future and inspire the other countries of the World.
Sustainable practice
Partner with sports leagues, music festivals, influencers, and film productions to plant trees in deforested and climate-affected areas
Raise Environmental Awareness
Educate fans on the importance of reforestation and carbon offsetting through social media campaigns and events.
Encourage Sustainable Fan Engagement
Redefine the relationship between celebrities and their audiences, integrating environmental responsibility into fan culture.
Create a Lasting Impact
Establish long-term reforestation projects with measurable environmental benefits, ensuring that trees are planted and nurtured for years to come.
Foster Corporate and Brand Partnerships
Engage brands and sponsors to contribute to tree-planting efforts, making sustainability a key part of entertainment marketing.
